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Twinkie, Twinkie, cakey star

April 29, 2013 - Taste Buds
Have you heard the good news? Those spongy, creme-filled yellow cakes we call "Twinkies" are coming back!

Yup! That's right! According to NBC and CBS news reports (and many other internet sources), Hostess Brands, LLC (a new company that purchased the former Hostess) plans to relaunch its plant in Columbus, Georgia. Twinkie-lovers should expect to see their favorite industrially created treats back on the shelves by late July. Not only are Twinkies coming back, but also all of the classic Hostess snack brands.

You may recall last April, when Hostess declared bankruptcy, the rush of upset citizens heading to the nearest Hostess store or grocery store swiping Twinkies, cupcakes, Ho Hos and Ding Dongs off the shelves en mass. The sadness those folks felt then (especially after trying to button their pants after the over indulgence in their favorite Hostess snack cakes) must be replaced by elation at this news.

We'd guess that the disappointment of these treats going off the market was not because they are the best tasting cakes out there, but mostly because the nostalgia behind them is so important.

The Buds recall wonderful childhood days spent eating a Hostess treat outside on a summer afternoon, opening up our Strawberry Shortcake metal lunchboxes to find Ho Hos packed inside, and bugging our parents to buy us Zingers because Snoopy "advertised" for them. We are certain many people have similar memories, and they too are happy to see the return of treats that had more meaning to them than creme filling.

After a year-plus hiatus, we don't think Hostess will have much trouble selling their famous cakes and creme-filled treats once they hit the shelves again. After all, absence does make the heart grow fonder, so the saying goes.

The Buds say "Bravo!" to Hostess for bringing back their treats and the memories! To mark the momentous occasion when it comes, the Buds shall peel the icing off of a Hostess cupcake, roll it up and eat it ... or, something like that.

 
 

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