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ALS Ice Bucket Challenge

August 26, 2014 - Kim Collette
By now we have all seen it. Friends, family members and even celebrities have all been participating in the ALS Ice Bucket Challenge. ALS is what has commonly been known as "Lou Gehrig's Disease." It is a progressive disease that affects the nerve cells in the brain and spinal cord. ALS is a deadly disease and the Ice Bucket Challenge is raising awareness about it. So what are the rules to the ALS Ice Bucket Challenge? 1. Once nominated you have to participate by either donating or dumping ice over your head within 24 hours 2. The water is supposed to be half ice and half water 3. If you choose the ice water, you donate $10 to an ALS charity 4. If you choose to stay dry and warm, you donate $100 to an ALS charity 5. Then, you video what you are doing, who you are donating to, who nominated you and who you are nominating. 6. Nominate 3 people 7. Post the video to social media I was nominated by my friend Pam Smith and completed the challenge last Thursday. So, did accepting the challenge do any good? According to ALS Association website, as of the 25th of August, donations reached $79.7 million (last year during the same span donations were only $2.5 million). Of course as with anything, there are questions being raised about the challenge. Is it wasting water? I am sure it is a little bit, but we probably waste more taking showers, washing our cars or brushing our teeth. If raising $70+ million is wasting water, I think it is well worth it. Is everyone donating? My guess would be probably not. But, if out of every 3 people nominated even 1 person donates it is increasing donations. Lastly, is it actually raising awareness? My answer is yes. How much did anyone know about ALS 3 weeks ago? Awareness is increasing for ALS and if that is because of a "cool" thing on Facebook, is it really so terrible? Just think of what we could accomplish as people when we come together. It's pretty cool in my book!


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My Ice Bucket Challenge