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Week 5: The NFL marketing execs plan for world domination

October 10, 2012
By SHAUNNA DUNDER HERSHBERGER - Times Leader Lifestyles Editor ( , Times Leader

I think it's safe to say that Thursday Night Football has outlived its excitement. I mean, kudos to the NFL marketing geniuses for finding a way to bombard us defenseless fans with their product all the time, but that's not always the best idea. For instance, when American Idol debuted 500 years ago (that's how long it's been on, right?), viewers flocked in droves. The regular TV marketing geniuses then realized, "Hey! Everyone loves reality singing shows!" So they created "The X-Factor" and "The Voice" and "Rock Star" and "The Singing Bee" (which wins for the dumbest title) and probably "Singing Rock Star Bees." You get the point. Singing, all day long, every day, every night, until America just can't listen to one more Simon Cowell insult or bad Paula Abdul joke.



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