Facts tell, passion sells — people make emotional decisions
A few years ago, at an industry conference, my closing story was running my first half-marathon with our daughter, Dannielle. The audience needed to know they have the ability to do great things if they believe and do the work. I’ve told the story over a hundred times. This audience was hearing it for the first time. To keep it fresh, I relive the events, telling it with the same passion as if it happened yesterday. This week Lynnda and I are in Phoenix at Influence, the National Speakers Association’s Annual Conference. Professional speakers know; No. 1 It’s all about the ...