Photo Provided Maddie Matusik, a senior at Bridgeport High School, points out a variety of different school logos in use by Bridgeport Exempted Village School District.

BRIDGEPORT — The blue bulldog is getting a standardized look and one of Bridgeport Exempted Village School District’s own students is in charge.

Maddie Matusik, a senior and member of the interactive media class, is tackling the district’s new branding campaign to ensure the school’s logos and communications are uniform. She gave a report on her progress during the board of education’s April 24 meeting.

Matusik said there are more than 10 different logos used around the school, including different angles of a bulldog’s head and of the full body.

“With the opening of our school over a century ago, many different logos have been used to identify our district,” she said. “We still use these old logos all around our school.”

She emphasized the importance of a consistent, recognizable and professional brand.

“Our logo is the primary visual expression that we use to identify Bridgeport schools. It’s also the most instantly recognizable part of our brand and serves as the face of our district,” she said.

Superintendent Brent Ripley told the board he had noticed numerous different variants of the bulldog and the B logo and text, whether on jerseys or in school communications.

“I just felt it was time to streamline on this,” he said. “This needed to be done for a while.”

Matusik proposed a block-B letter be used as the main logo for school communications, with the more recent side-view of the bulldog’s head for communications related to athletics. She is currently working on a new full-body bulldog logo to match the head.

Her presentation also included approved versions of the school colors of blue, black and white, along with fonts to be used on digital and physical productions of the logo.

She also proposed a standardized paw print.

Matusik has been working on the project since February and the proposed final version is expected to be completed by mid-May. She said the finished logos will be placed on the district web site for download.

“We will also be coming out with a promotional video to share our new official branding guidelines,” she said.

The local shops who produce athletic gear and the area news outlets will be provided the official brand.

There was a lighthearted moment when board members who attended school at different years pointed to the prior logos Matusik had provided as examples and recalled one or another as “their” bulldog. They thanked Matusik for her work.

Ripley said the board would provide more feedback to Matusik for the final revisions.

“It’s something that’s needed done for a long time.”

The website is bridgeportschools.net.